tile flooring in kitchen

MSI’s rollout of its newest tile collections Cementique, Elbe and Girona has broadened its tile portfolio to continue to meet the wants of consumers seeking high design and staying power.

PRACTICAL & VERSATILE

The tile collections Cementique, Elbe and Girona offer the looks that consumers are seeking for long-term elegance that doesn’t fade, wear or require replacement. Each collection has its own unique charm while remaining complementary to a wide portfolio of designs.

The Cementique collection brings a modern aesthetic with its smooth concrete visuals, perfect for minimalist and urban-inspired spaces.

The Elbe collection adds bold, architectural flair with its dimensional textures and variating veining — ideal for statement walls or luxe environments.

Girona offers a softer, uniquely refined look with subtle, natural stone patterns and a matte-meets sheen Lappato finish surface that delivers organic beauty.

Supporting the on-trend looks are in-demand formats. All three collections feature large format tile sizes, making them perfect for creating seamless, open spaces with fewer grout lines. Additionally, the collections are suitable for both walls and floors.

TECH DRIVES PERFORMANCE

To ensure Cementique, Elbe and Girona offer consumers an impactful lifelong performance, MSI incorporated TileTouch™ Surface Technology. This technology with its innovative design, achieves incredible harmony between graphics and texture.

Consumers get the look and feel of natural stone with porcelain’s flawless performance. Unlike natural stone, which can have unpredictable surface textures, TileTouch™ offers uniformity in texture and appearance — ensuring a consistent, elevated finish throughout the entire space.

Like all MSI tile, products featuring TileTouch™ are built to last for decades with proper installation and care. They’re stain-resistant, scratch-resistant and incredibly durable. And because they’re moisture-resistant, they can be installed virtually anywhere — bathrooms, kitchens, living areas, and entryways.

Ideal for consumers seeking durable, design-forward surfaces, these tiles strike the perfect balance of expert innovation, low maintenance and contemporary style.

Excerpts from FlooringCoveringWeekly.com

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