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Today’s Carpet is Soft & Strong

SmartStrand with All Pet Protection

As flooring options continue to become more dynamic and comprehensive, consumers need to understand and find products that will best meet their needs. And while today’s hard surface products offer a wealth of performance and style benefits, in many instances, the perfect product may be carpet.

Carpet has always been synonymous with comfort. Words like luxurious, plush, and softness have always described the characteristics of carpet, yet today the description can also include style, design, color and yes, even durability thus meeting the expectations of any active family.

Carpet’s key innovation over the years has been creating a balance that allows for softness and comfort underfoot, paired with the durability that homeowners expect.

Carpet’s softness is directly related to fiber construction and polymer chemistry. Generally speaking, the finer the individual filaments, the softer the carpet. However, durability must be kept in mind. The most important factor in softness (in tufted carpet) is getting the right balance.

Today’s carpet demonstrates that consumers don’t have to sacrifice style or softness in the name of durability. Homeowners can select from a full range of visuals and softness in both high-performance nylon and high-performance PET (polyester). Consumers can have the certainty of cleanliness and long-lasting beauty. High-performance carpet is designed for the ultimate in easy care, with built-in stain protection, and advanced fade resistance.

In many of today’s proprietary options, the fibers are designed specifically with comfort and performance in mind. Stain resistance and ease of cleaning are key factors to keep in mind in terms of carpet durability. If a home has high foot traffic as well as pets and/or children to consider, it takes a certain carpet fiber and construction to stand up to soil, stains, and fading.

Excerpts from FloorCoveringWeekly.com

Come visit Fairfax Floors to see all of today’s great soft and strong carpet options!

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